About

About Me

Brand Admiration: Building a Business People Love was recently published by C. Wahn Park (Wiley).C. Wahn Park has also contributed to a number of prestigious journals, including the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.

C. Wahn Park served on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology and was the editor of the Journal of Consumer Psychology from 2008 to 2012.

C. Wahn Park is the director of the Global Branding Center at the moment. C. Wahn Park was previously the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh's Katz School of Business.