Hello!
Choong Whan Park
served on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology and was the editor of the Journal of Consumer Psychology from 2008 to 2012.
About Me
Brand Admiration: Building a Business People Love was recently published by C. Wahn Park (Wiley).
Choong Wahn Park has also contributed to many prestigious journals, including the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Marketing.
Park served on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology and was the editor of the Journal of Consumer Psychology from 2008 to 2012.
CW Park is the director of the Global Branding Center at the moment. C. Wahn Park was previously the Albert Wesley Frey Distinguished Professor of Marketing at the University of Pittsburgh's Katz School of Business.
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Recent News
January 2, 2023
The Best Branding Techniques
Many branding techniques can be used to create a brand image. Some of these include the use of colors, logos, and fonts. However, a few essential things must be considered before implementing these strategies. Branding techniques with Pixel art Pixel art is a type of graphic design that uses smaller pixels than other modern high-resolution […]
November 21, 2022
The Best Marketing Techniques
Whether you’re a business owner and entrepreneur or you’re simply looking for some information on how to increase your sales, there are a few marketing techniques that you should be using to achieve your goals. In this article, we’ll discuss a few of the most popular methods and what they can do for your business. […]
September 26, 2022
The Top 8 Influencer Marketing Best Practices
Investing in relationships with influencers is one of the best ways to ensure you maximize your return on investment. These relationships build trust with the influencer’s community and lend legitimacy to your brand. Furthermore, they will also help you increase sales. According to Forbes, over 86% of companies now use user-generated content (UGC) to drive […]
September 19, 2022
Recommendations For a Balanced Global Marketing Strategy
Developing a global marketing strategy is a challenge. With so many countries and cultures, it can be difficult to figure out which will work best for your brand. In addition, each country can be very different from the next, and each state and province can vary wildly. Even neighboring neighborhoods can have different customs and […]