13 Businesses With Brilliant Global Marketing Strategies

Choong Whan Park

September 7, 2022

Global Brand Building and Management

Here are 13 businesses that have used global marketing strategies to build strong brand recognition. These companies include Starbucks, Dunkin Donuts, Netflix, Red Bull, and Starbucks. These companies use some tactics to attract new customers to their products. In addition to localizing their message, these companies also use advertising, creatives, and public relations to promote their products.


If you’re looking for a global brand that can make a positive impact, Starbucks is one of the top companies. It has an ethical and responsible business model and strives to provide a memorable customer experience. It has also invested in a consistent look and feel across the globe. For example, its cafes are decorated in the same style as its website and social media accounts. The company also uses the same siren logo on its products, immediately recognizable to customers worldwide.

Starbucks’ strategy is based on a thorough understanding of its customer base. It targets those who have unique tastes. As a result, it carefully chooses store locations. It also offers great coffee and pastries while still providing excellent service. However, the company must constantly innovate and create new strategies to continue this success.

The company’s social media presence is another critical element of its brilliant global marketing strategy. It boasts 18 million followers on Instagram and 11 million followers on Twitter. It uses social media to engage consumers and user-generated content to create a personalized experience. The company also uses digital activity to build relationships with consumers and foster consumer retention rates.

Dunkin Donuts

One of the best global marketing strategies used by Dunkin’ Donuts is the use of social media. It has a highly engaged community of followers all over the world. The company creates engaging content for these followers and uses a two-way dialogue to promote the products. The company even made a mobile application for customers to interact with the company and receive exclusive rewards and offers.

Dunkin’ Donuts has long been satisfying the sweet tooth of consumers around the world. Today, the company has more than 11,000 locations across 36 countries. Dunkin’ Donuts has adapted its products for each market and catered to the preferences of local consumers. This has helped the company increase customer loyalty and membership in the Rewards Program, which now has more than five million members.

Another brilliant global marketing strategy that Dunkin’ Donuts uses is its pricing policy. It makes doughnuts at competitive prices so that customers can afford them. It also offers various discount coupons for selected items. The company can reach a global audience at low prices by offering discounts and coupons.


Netflix is one of the most successful global brands. It spends over $2 billion a year on marketing and uses various promotional strategies to grow its audience. Its core attraction is its original content, which includes hundreds of movies and TV shows. The company is also using social media to reach people around the world. 

Netflix has been operating in over 190 countries and has become one of the world’s most popular and profitable companies. As a video service, Netflix has revolutionized the movie industry. Its vast catalog of movies and TV shows has made video stores almost obsolete in many countries. In addition, Netflix continues to innovate by offering more options and interactive displays for its subscribers.

Netflix’s success is due in large part to its technology skills. Its streaming services can work on different platforms, providing a great viewing experience across all networks and devices. Its engineers overcame complex problems for many years, but they persevered. They invested heavily in their technology capabilities, enabling them to scale globally.

Red Bull

One of the most exciting companies to observe regarding global marketing is Red Bull, an Austrian beverage giant. It has been a market leader in energy drinks for a long time, thanks to its innovative marketing tactics. The brand uses bold advertising campaigns and creative ideas to attract consumers from all over the world. Their marketing strategies are based on targeting their audience first before trying to sell them a product.

Red Bull’s marketing strategy uses unconventional methods to increase sales and attract attention. For example, the brand hires Red Bull girls to hand out free drinks to college students, a demographic that tends to be active and young. Because of this, Red Bull can attract customers and make the brand more popular worldwide.

In addition to creatively promoting its products, Red Bull sponsors sports events worldwide. From soccer to Formula One racing, Red Bull has become synonymous with action and excitement. By supporting these events, Red Bull has captured the attention of a young, enthusiastic audience.